Role
Purpose
To own and drive the performance of a category as
abusiness unit, delivering growth in sales, margin, and customer
relevance through strong commercial strategy, supplier management, and
shopper-led decision making.
Key Responsibilities
1. Category Ownership & Performance
·
Own fullcategory P&L(sales,
margin, growth)
·
Define and executecategory strategy and
targets
·
Monitor performance and drive corrective actions
2. Commercial Strategy & Growth
·
Identify growth opportunities
acrossassortment, pricing, and promotions
·
Develop and executecategory
plansaligned to shopper missions
·
Drivecategory role clarity(traffic,
margin, basket, differentiation)
3. Supplier & Partnership Management
·
Lead negotiations oncost, rebates, and
trade funding
·
Build strongsupplier partnershipsand
joint business plans
·
Secure funding forpromotions, campaigns,
and activations
4. Assortment & Portfolio Management
·
DefineSKU strategy(what to grow,
rationalise, or exit)
·
Leadnew product introduction
(NPD)direction
·
Ensure afocused, shopper-relevant
assortment
5. Promotion & Execution
·
Plan and drivepromotion calendarin
collaboration with Category Operations
·
Ensure strong execution ofcampaigns and
in-store initiatives
·
Track and optimisepromo effectiveness and
ROI
6. Cross-Functional Collaboration
Work closely with:
·
Category Operations(pricing, data,
execution)
·
Category Experience & Space(zoning,
placement, store model)
·
Marketing & Operations teams
·
CRM/Loyalty and E-Commerce teams