SENIOR EXECUTIVE, MENU DEVELOPMENT

Job Purpose

  • To drive and innovate the development of Bakery and Desserts products for mynews.
Job Responsibilities
  • Develop and execute strategies using the full PDCA cycle to achieve short- and long-term revenue and gross profit targets for the Bakery & Desserts portfolio.
  • Drive successful, profitable, and sustainable innovation strategies for Bakery & Desserts in line with Maru & Mynews brand positioning.
  • Develop new and innovative Bakery products, including Sweet Buns, Savoury Buns, Family Packs, and ISF products for Maru & Mynews.
  • Develop and manage ambient and chilled dessert products.
  • Develop and execute the 6Ps: Product, Promotion, Place, Price, People (Handling, Storage & Display Planogram), and Positioning for Bakery offerings.
  • Monitor customer, channel, competitor, cost, and category/portfolio trends to identify opportunities and improve Bakery & Desserts strategies.
  • Contribute to the preparation of the Annual Budget with the superior.
  • Develop innovation plans and monitor sales performance against targets, including recovery and mitigation plans for any shortfalls.
  • Conduct range reviews and analyse product performance to continuously improve the product offering.
  • Perform any other ad hoc tasks assigned by the superior or management.

Job Requirements:

  • Minimum 5 years of working experience in the bakery category within retail, CVS, FMCG, or food service industry..
  • Knowledge of Food Science & Technology, Halal, and Food Safety.
  • Strong attention to detail and good organizational skills.
  • Good command of written and spoken English.
  • Strong analytical, communication, and presentation skills to support business decision-making.
  • Proficient in Microsoft Office, particularly Excel, Word, and PowerPoint.

  Spoken Language:  Malay, English

  Written Language:  Malay, English