Duties & Responsibilities
To assist in strategizing the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for Beverage & Soft serve portfolio
To drive a successful, profitable, and sustainable Innovation strategies for Beverage & Soft serve
To develop and activate effectively and efficiently with accordance to the 6P; Products, Promotions, Place, Price, People (Handling & roll out) and Positioning for Beverage & Soft serve offering
To continuously sharpen the strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend
To develop strong supplier relationships that deliver win-win collaboration.
To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size
To assist with preparing Annual Budget and successfully obtaining approval from Management in conjunction with the superior.