Duties & Responsibilities
Roles and Responsibilities:
• Support the creative team in developing and adapting design materials for CU Malaysia’s marketing campaigns, product launches, promotions and brand communications.
• Assist Designers and the Assistant Manager cum Senior Graphic Designer in preparing artwork for various offline and online touchpoints.
• Adapt campaign key visuals into different formats and sizes, including POSMs, posters, shelf talkers, wobblers, bunting, standees, menu boards, TV displays, social media posts, stories and digital assets.
• Support CU’s NPD campaigns by preparing design adaptations for product launches, food promotions, seasonal campaigns and tactical offers.
• Ensure all adapted artwork follows the approved key visual, brand guidelines, colour usage, typography, layout style and overall campaign direction.
• Prepare social media posting materials based on approved campaign designs, including static posts, story formats, reel covers and simple digital layouts.
• Prepare TV display artwork and resize visuals according to required screen dimensions and outlet requirements.
• Assist with simple layout design, product image placement, price treatment, promo mechanics and text updates under the guidance of senior team members.
• Make artwork revisions based on feedback from the Designers, Assistant Manager cum Senior Graphic Designer, Creative Director or Marketing team.
• Ensure all product names, prices, promo mechanics, dates, logos and mandatory information are accurately reflected in the artwork.
• Prepare final artwork files for print and digital use, ensuring correct dimensions, resolution, colour mode and file formats.
• Help organise and maintain design files, working folders, final artwork, product images, templates and campaign assets.
• Support the team in creating basic mock-ups for POSM, packaging labels, in-store displays and digital screens when required.
• Assist in simple photo editing, image retouching, background clean-up and product cut-outs for campaign and POSM materials.
• Work closely with Designers to ensure all design adaptations are completed accurately and within the required timeline.
• Coordinate with the Marketing team when clarification is needed on product details, pricing, promo mechanics or campaign information.
• Support urgent outlet requests and day-to-day design tasks when required.
• Keep updated with CU’s visual style, campaign direction and design standards to ensure consistency across all materials.
• Be open to learning retail design, POSM effectiveness, food presentation, social media design trends and final artwork preparation.
• Perform any other design-related duties assigned by the Assistant Manager cum Senior Graphic Designer or Creative Director.