Duties & Responsibilities
• Lead and manage the overall brand direction, marketing strategy and campaign planning for myNEWS.
• Develop annual, quarterly and monthly marketing calendars for myNEWS, including product launches, festive campaigns, tactical promotions and brand-building initiatives.
• Strengthen myNEWS’ positioning as a trusted, homegrown convenience retail brand that is relevant to everyday Malaysian customers.
• Plan and execute marketing campaigns from brief development to final rollout across in-store, social media, digital platforms and other customer touchpoints.
• Work closely with category, merchandising, operations, creative, customer service, suppliers and external partners to ensure smooth campaign execution.
• Develop clear campaign briefs with objectives, target audience, key messages, product focus, POSM requirements, social content direction and timelines.
• Support new product launches by identifying strong selling points, customer needs, price value, product USPs and communication angles.
• Ensure all myNEWS food, beverages, snacks, retail products, value deals and promotional items are communicated in a clear, relevant and commercially effective way.
• Drive communication for key myNEWS categories including Ready-To-Eat food, Maru Coffee, beverages, snacks, value promotions and seasonal campaigns.
• Guide creative development for campaign key visuals, POSM, TV displays, social media content and other marketing materials.
• Review creative work to ensure it is on-brand, visually clear, commercially strong, accurate and aligned with myNEWS’ brand identity.
• Work with the trade marketing / outlet merchandising team to strengthen store-level visibility through effective POSM placement, menu boards, shelf communication, TV displays and promotional areas.
• Conduct outlet visits to understand customer behaviour, store execution, visibility gaps and opportunities for improvement.
• Plan social media content direction for myNEWS, including reels, stories, static posts, tactical promotions and engagement-led content.
• Monitor competitor activities, market trends, customer feedback and campaign performance to identify new opportunities.
• Track campaign effectiveness and prepare post-campaign reviews with learnings and recommendations.
• Support budget tracking, quotation requests, supplier coordination, campaign documentation and internal reporting.
• Ensure all marketing activities support myNEWS’ business objectives, customer relevance, sales growth and brand trust.

Job Requirements

• The Brand Manager – myNEWS is responsible for driving the growth, relevance and performance of myNEWS through strategic brand planning, campaign management, product launch communication and store-level marketing execution.
• This role acts as the main marketing owner for myNEWS and is expected to translate business objectives into clear, engaging and sales-driven campaigns that connect with everyday Malaysian customers across both in-store and digital touchpoints.
• The Brand Manager must have strong retail marketing sense, good creative judgement and the ability to understand how campaigns work at store level. This includes knowing how to communicate value, convenience, product appeal, promotions and everyday relevance in a way that is simple, visible and easy for customers to act on. With a minimum of 6 years in retail or other related industries.
• The role requires close collaboration with internal teams such as category, merchandising, operations, creative and customer service, as well as external suppliers and business partners. The Brand Manager must be hands-on, organised and able to manage multiple campaigns, product launches and deadlines in a fast-paced retail environment.
• The ideal candidate should be commercially minded, creative, detail-oriented and passionate about convenience retail, food, beverages, customer behaviour, social media trends and Malaysian consumer culture.