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Role

Duties & Responsibilities
Strategy

To strategize the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for the portfolio
To drive a successful, profitable, and sustainable Innovation strategies that befit the MARU brand positioning.
To develop and activate effectively and efficiently 6 PS; Products, Promotions, Place, Price, People (Handling, Storage & Display Planogram) and Positioning for the offerings.
To continuously sharpen strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend.
To develop strong relationship with parties that delivers win-win collaboration.
To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size
To secure back income from Suppliers through Supply Agreement/TTA and put in place clauses to protect the interest of the business
To contribute towards the preparation of Annual Budget in conjunction with the superior

Operations

To develop the innovation and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
To conduct range reviews and undertaking continuous improvement of the product offering through effective range analysis.
To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities
To create new item code for every NPD and maintain the necessary master file and system updates for items, including combo & promotion settingTo evaluate promo mechanism and create effectives promotions with effective ROI on promotions, where applicable.
To track promo performance on a timely basis and quantify the contribution of NPD to overall Category Sales
To visit stores consistently and perform market research on market trends and competitor analysis.
To create effective relationships with outlet staff through regular touch points.
To ensure Maru brand image are upheld through every planning and execution.
Support brand expansion plans
Any other ad hoc tasks assigned by Superior or Management

People

Job Requirements

Must have:

Min 4 - 5 year(s) of working experience in Bakery category management.
A creative mind to innovate and drive new products and platforms within product categories to help drive the business growth.
Promotion planning capability highly desirable and must be able to work independently.
Strong problem-solving capability.

Good to have:

Good communication skills, both written and verbal.
Result oriented, able to work at a fast pace, multi-task and tight deadlines environment.