Job Purpose:
To drive & support the development of Bakery
products for myNEWS and myCU respectively.
Job Responsibility:
Strategy
- To strategize the 360 Implementation
that encompasses full PDCA cycle of accountability; Plan, Develop, Control and
Action to ensure the achievement of short- and long-term Revenue and Gross Profit
Target for Bakery portfolio
- To drive a successful, profitable,
and sustainable Innovation strategies for Bakery that befit the Maru and CU
brand positioning.
- Scope of innovation within Bakery section includes, but is not limited to
products such as Sweet Buns, Savoury Buns, Family Pack, etc. for Maru and ISF
for CU.
- To develop and activate effectively and efficiently 6 PS; Products,
Promotions, Place, Price, People (Handling, Storage & Display Planogram)
and Positioning for Bakery offerings.
- To continuously sharpen Bakery strategies with consistent scanning of the
competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio
Trend.
- To develop strong relationship with Mynews-Ryoyupan that delivers win-win
collaboration.
- To strategically collaborate with peers in Fresh Food and Brand Marketing
to build strong sustainable Transaction Count and Ticket Size; delivering CU as
the most preferred Korean Inspired RTE destination in Malaysia, and similar for
Maru in accordance with its Japanese inspired positioning.
- To secure back income from
Suppliers through Supply Agreement/TTA and put in place clauses to protect the
interest of the business.
- To contribute towards the
preparation of Annual Budget in conjunction with the superior.
Operation:
- To develop the innovation and plan the sales vs target, recovery of sales
on any shortfalls and mitigation plan.
- To conduct range reviews and
undertaking continuous improvement of the product offering through effective
range analysis.
- To develop 3 months rolling forecast, in conjunction with Marketing
Thematic Plan.
- To keep abreast of the current
market trends, customer requirements and competitor activities to identify
market opportunities
- To create new item code for every NPD and maintain the necessary master
file and system updates for Bakery items, including combo & promotion
setting
- To evaluate promo mechanism and create effectives promotions with
effective ROI on promotions, where applicable.
- To track promo performance on a timely basis and quantify the
contribution of NPD to overall Category Sales
- To visit stores consistently
and perform market research on market trends and competitor analysis.
- To create effective relationships with outlet staff through regular touch
points.
- To ensure the CU and Maru brand image are upheld through every planning
and execution.
- Any other ad hoc tasks assigned
by Superior or Management