BEVERAGE EXECUTIVE

  • To support the development of Beverages and Softserve for myNEWS and myCU with P&L responsibility.
  • To assist in strategizing the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for Beverage portfolio
  • To drive a successful, profitable, and sustainable Innovation strategies for Beverage that befit Maru and CU brand positioning
  • To develop and activate effectively and efficiently with accordance to the 6P; Products, Promotions, Place, Price, People (Handling & roll out) and Positioning for Beverage offering
  • To continuously sharpen the strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend
  • To develop strong supplier relationship that delivers win-win collaboration.
  • To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size; delivering CU as the most preferred Korean Inspired CVS destination in Malaysia.
  • To assist with preparing Annual Budget and successfully obtaining approval from Management in conjunction with the superior
  • To develop the innovation, forecast and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
  • To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
  • To perform all duties of price negotiation for goods purchased to deliver RSP and GP % target
  • To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities
  • To conduct range reviews and undertaking continuous improvement of the product offering through effective range analysis.
  • To work closely with Retail Merchandising team to maximise trading terms with suppliers, where applicable

  • To create effective in store sales promotions with effective ROI on promotions, where applicable.

  • To visit stores consistently and perform market research on market trends and competitor analysis.
  • To create effective relationships with outlet staff through regular touch points.
  • Work with Korean counterparts to identify & materialise suitable innovation for CU.
  • To ensure the CU brand image are upheld through every planning and execution.
  • Any other ad hoc tasks assigned by Superior or Management

  • Passion for k culture would be added advantage.
  • Promotion planning capability and must be able to work independently
  • Strong problem-solving capability
  • A creative mind to innovate and drive new products and platforms within product categories to help drive the business growth.
  • Good communication skills, both written and verbal.
  • Result oriented, able to work at a fast pace, multi-task, and tight deadlines environment.
  • Extensive knowledge on Korean Food and Korean Culture and Japanese related matters.