- To support the development of Beverages and
Softserve for myNEWS and myCU with P&L responsibility.
- To assist in strategizing the
360 Implementation that encompasses full PDCA cycle of accountability; Plan,
Develop, Control and Action to ensure the achievement of short- and long-term
Revenue and Gross Profit Target for Beverage portfolio
- To drive a successful, profitable,
and sustainable Innovation strategies for Beverage that befit Maru and CU brand
positioning
- To develop and activate effectively and efficiently with accordance to
the 6P; Products, Promotions, Place, Price, People (Handling & roll out) and
Positioning for Beverage offering
- To continuously sharpen the strategies with consistent scanning of the
competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio
Trend
- To develop strong supplier relationship that delivers win-win
collaboration.
- To strategically collaborate with peers in Fresh Food and Brand Marketing
to build strong sustainable Transaction Count and Ticket Size; delivering CU as
the most preferred Korean Inspired CVS destination in Malaysia.
- To assist with preparing Annual Budget and successfully
obtaining approval from Management in conjunction with the superior
- To develop the innovation, forecast and plan the sales vs target,
recovery of sales on any shortfalls and mitigation plan.
- To develop 3 months rolling forecast, in conjunction with Marketing
Thematic Plan.
- To perform all duties of price negotiation
for goods purchased to deliver RSP and GP % target
- To keep abreast of the current
market trends, customer requirements and competitor activities to identify
market opportunities
- To conduct range reviews and
undertaking continuous improvement of the product offering through effective
range analysis.
- To work closely with Retail Merchandising team to maximise trading terms
with suppliers, where applicable
- To create effective in store sales promotions with effective ROI on
promotions, where applicable.
- To visit stores consistently
and perform market research on market trends and competitor analysis.
- To create effective relationships with outlet staff through regular touch
points.
- Work with Korean counterparts
to identify & materialise suitable innovation for CU.
- To ensure the CU brand image are upheld through every planning and
execution.
- Any other ad hoc tasks assigned
by Superior or Management