Role
Duties & Responsibilities
• To strategize the 360 Implementation that encompasses full PDCA cycle of accountability; Plan, Develop, Control and Action to ensure the achievement of short- and long-term Revenue and Gross Profit Target for Bakery portfolio.
• To drive a successful, profitable, and sustainable Innovation strategies for Bakery that befit the Maru and CU brand positioning.
• Scope of innovation within Bakery section includes, but is not limited to products such as Sweet Buns, Savoury Buns, Family Pack, etc. for Maru and ISF for CU.
• To develop and activate effectively and efficiently 6 PS; Products, Promotions, Place, Price, People (Handling, Storage & Display Planogram) and Positioning for Bakery offerings.
• To continuously sharpen Bakery strategies with consistent scanning of the competitive eco system; Customer, Channel, Competitor, Cost and Category/Portfolio Trend.
• To develop strong relationship with Mynews-Ryoyupan that delivers win-win collaboration.
• To strategically collaborate with peers in Fresh Food and Brand Marketing to build strong sustainable Transaction Count and Ticket Size; delivering CU as the most preferred Korean Inspired RTE destination in Malaysia, and similar for Maru in accordance with its Japanese inspired positioning.
• To secure back income from Suppliers through Supply Agreement/TTA and put in place clauses to protect the interest of the business
• To contribute towards the preparation of Annual Budget in conjunction with the superior.
Operations
• To develop the innovation and plan the sales vs target, recovery of sales on any shortfalls and mitigation plan.
• To conduct range reviews and undertaking continuous improvement of the product offering through effective range analysis.
• To develop 3 months rolling forecast, in conjunction with Marketing Thematic Plan.
• To keep abreast of the current market trends, customer requirements and competitor activities to identify market opportunities
• To create new item code for every NPD and maintain the necessary master file and system updates for Bakery items, including combo & promotion setting
• To evaluate promo mechanism and create effectives promotions with effective ROI on promotions, where applicable.
• To track promo performance on a timely basis and quantify the contribution of NPD to overall Category Sales
• To visit stores consistently and perform market research on market trends and competitor analysis.
• To create effective relationships with outlet staff through regular touch points.
• To ensure the CU and Maru brand image are upheld through every planning and execution.
• Any other ad hoc tasks assigned by Superior or Management